OUR OPPORTUNITY
The WNBA asked us to help shift the perceptions of the league from heavy to joyful in response to the league being perceived as "less than" other sporting leagues. We don't feed into beef but don't shy away from conflict. It was time to acknowledge and respond to the sea of misinformation by letting our game do the talking and to surprise future W fans by showing them how entertaining the WNBA is.

OUR INSIGHT
The WNBA has all the elements the sports fans watch games for, yet they have a one-dimensional perception of the W.

THE WORK
The MORE THAN GAME campaign was born, showcasing the players' tenacity, playfulness, fun, and sisterhood. But the representation of one game wasn't enough, so we brought the multi-dimensionality of the entire WNBA, all 144 players, all 12 teams, all to the court all at once.

With A'ja Wilson, last year's MVP as our hero throughout the film and Coi Lery as our narrator, we watch how these girls are players too, as different layers of WNBA players' personalities, skills, and best on-court moments build around her in a metaverse universe. A swift dive for a loose ball. A high-tension shot over three defenders. A perfectly timed dance moves to celebrate a big play where one thing after the other happens in magical unison, all on the same court.

As these moments build on top of one another, the repetitive energy will reinforce the epic gameplay of the WNBA, serving as a metaphor for the multi-dimensionality of the players while capturing the momentum and the type of game people can expect to see.