THE INSIGHT
Online shopping has never been bigger. And yet, it is disorganized, disjointed, and hard to navigate. Shop with Google is the only destination you need to find everything you’re looking for online — with endless possibilities that just might surprise you.

THE WORK
Imagine a tiny little shop customized for you. When you swing open the door, it’s filled with every item, from every store, and available to you any way you want to shop in the world. But it’s not just a shop. It’s the power of the GOOGLE search engine once you type "shop" into the search bar. And the blinking cursor will take you there is your guide to endless possibilities organized perfectly just for you.

For OOH we took data from the most shopped items of the season and featured them in a simple query structure to help educate people on the new behavior of using the prefix “shop” as a catalyst for endless possibilities. People learned through simple visuals they could shop everything with GOOGLE from 400+ Print & Digital OOH placements nationwide.

We brought the magic of the platform to the epicenter of New York. We partnered with 7 nearby retailers to spotlight different products that people could shop “nearby” right before the holidays and the two billboards interacted with one another. When you Shop with Google you can find it nearby.