OUR INSIGHT
When people think of Boca Raton, they think of retired life. But who doesn’t want to retire just a little?

THE WORK
We've all dreamt of the day we no longer have to work.

We've imagined the bliss of forgetting the day of the week, indulging in an early bird special, and shedding the layers of cosplaying a normal human to live in the real fabric of our lives: linen.

At The Boca Raton, social security is securing a pickleball court and a reservation at one of the many fabulous restaurants for dinner.

Borrowing from the style of vintage tourism videos and how-to instructional videos from the 50s and 60s, we’ll reclaim the stereotypes surrounding Boca Raton by juxtaposing sound advice for retirees against stunning, unexpectedly cheeky scenes from the resort.

Why wait to enjoy a life of leisure?