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TESCIA DEÁK // GCD

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DOLE & Anas Anam Piñatex

THE INSIGHT
Every year over 2,500,000 tons of pineapples are grown in the Philippines. But while the fruit is packaged to feed millions of people all over the world, the leaves are left behind. Rotting in landfills, creating methane emissions over 20 times more harmful than CO2.


THE WORK

Dole had a waste problem: pineapple leaves and Ananas Anam had a solution: Piñatex, a sustainable leather alternative made from discarded pineapple leaves. The two companies formed a partnership, and now pineapple leaves from Dole farms are used to create Piñatex — a sustainable vegan leather substitute made from the fiber of pineapple leaves that would otherwise go to waste.

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CANNES LIONS 2022: Grand Prix + Titanium shortlist + 02 Gold + 01 Silver + 02 Bronze | D&AD 2022: White Pencil + Yellow Pencil + Wood Pencil

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