THE INSIGHT
Youtube was one of the first platforms to introduce pre-roll video ads that automatically play before a video, but the ad industry all agreed—what is the point of these :06s ads? Most complained that they were getting locked into smaller and smaller spaces and wondered if these short films worked. From YouTube's data and behavioral shifts in how people consume content, YouTube believed that they could work and wanted help showcasing some best-in-class examples to the industry to show just how.

THE WORK
So in partnership with Google & YouTube, we helped launch the best fairytale stories retold in :06s. The "Me Too" movement that was exploding in mainstream media, so we selected the story of Little Red Riding Hood, a tale long overdue for a new moral, and reversed the roles of predator and prey. The Feast of the Wolf series of :06s films and a :30 short launched and was the feature example of best-in-class short form storytelling at YouTube's installations at Sundance, SXSW, and The Cannes Lions Festival of Creativity.

Featured by:
CampaignUS
Adweek : SXSW
Adweek: Sundance
Engadget
TubeFilter
VentureBeat