THE INSIGHT
Since Fitbit's introduction to the world, it had helped create an incredible impact worldwide. For ten years, Fitbit had helped individuals transform their lives through fitness and self-awareness, using FitBit as a catalyst in their fitness journeys and its community as their always-on coach. Fitbit wanted to celebrate its users in a big way and launch a global campaign that highlighted Fitbit's role.
THE WORK
We discovered early in our search that everyone used the beloved wearable differently. So we launch the global campaign FIND YOUR REASON featuring the incredible stories of five Fitbit users from different markets and cultures and their unique approaches to the Fitbit platform and community. We tapped documentary director and Emmy winner Floyd Russ to bring these remarkable stories to life, honor their fights in their health and wellness journeys, and highlight Fitbit's role.
Kaiwiola C., Hawaii
Managed his health through his sleep, so he could be there for others.
Rachel W., New Zealand
Healed her body to reverse diabetes and get pregnant.
Sandile M., South Africa
Overcame his disability to find his purpose.
Kiyoshi M., Japan
Overcame debilitating anxiety and stage fright.
Linnea F., Sweden
Found focus and balance through training for the Swedish Classic.