THE INSIGHT
Food waste is three times the size of what is needed to feed the hungry worldwide. It's a mindfuck to think about that because we all do. An estimated 1.4 billion tons of food is wasted each year, with 40 million tons coming from the U.S., more than any other country. We identified one of the worst food waste offenders to highlight this problem—New York City.

THE WORK
Enter DOLE Malnutrition Facts: Designed to look like food nutrition labels, Malnutrition Facts share stark facts about food waste and hunger in New York City's neighborhoods. We launched our unconventional OOH campaign across dumpsters, trash cans, garbage bags, and garbage trucks to show how close this issue is to home.

With the awareness role of "Malnutrition Facts" and the partnership DOLE's Sunshine company promise, we were able to rescue and deliver 280,000 lbs of fresh food and distribute it through City Harvest.

D&AD 2022 1x Yellow + 1x Graphite + 1x Wood | HEALTH CLIOS 1x Grand Health Clio + 2x Gold + 4x Silver + 2x Bronze | ANDY’S 1x Gold | LIA 1x Silver + 1x Bronze | CAMPAIGN US Power of Purpose Awards x2

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